Lesson 16 of 25

The Seed of a New Idea (Brainstorming)

Brainstorming with an AI only works when you give it somewhere to push against. An open request - "suggest some names" - returns the most average answer in existence, because average is exactly what a prediction engine is built to produce. You get genuinely useful raw material by asking for volume, giving the model a specific brief to generate against, sorting the output into categories you chose, and banning the obvious answers by name.

Reach for it whenWhen you are at the blank-page stage - naming something, solving a problem you have been staring at too long, or hunting for a metaphor - and you need thirty options to react to rather than one polished answer.

Separate the brief from the task with tags - <brief>, <categories>, <exclusions>, <output_format> - so the constraints read as constraints rather than as suggestions buried in a paragraph. The move that pays off most on this platform is asking it to work in two stages inside one answer: a <thinking> block where it maps out the territory before generating, then the list, then a <critique> where it marks its own weak entries. It will genuinely criticise its own output, which is the half of brainstorming you normally have to do alone.

Worth knowingNothing about brainstorming is reliably factual, and that is worth stating in the prompt. Claude will produce a Telugu coffee shop name with a confident gloss on its meaning, and the gloss can be wrong; it will not know whether a name is already trademarked in Telangana. Ask it to mark what it cannot verify, and verify that separately - Perplexity or a plain search is the right tool for the checking step.
  • Tag the brief, the categories and the exclusions separately.
  • Ask for <thinking> before the list, then <critique> after.
  • Have it mark which of its own ideas are derivative.
  • Paste competitor or prior-attempt lists first, instruction last.
  • Ask it to flag anything it cannot verify.
Prospecting for a Brand Identity

Instead of

What should be the name for my new coffee shop in Kondapur?

Perplexity version

<brief>
An upscale coffee shop opening in Kondapur, Hyderabad. Customers: IT professionals from the surrounding tech parks, 25 to 40, coffee-literate, rushed on weekdays and lingering at weekends. The identity is modern and minimalist with a real thread of South Indian warmth - filter coffee served properly beside a pour-over bar, not as a novelty.
</brief>

<exclusions>
Do not use: Brew, Bean, Grind, Roast, Cup, Daily, Co., & Co. These appear on nearly every independent coffee shop in India and the list should begin past them. No names formed by deleting a vowel. No puns.
</exclusions>

<categories>
1. Modern and tech-adjacent - at home next to the companies my customers work for, without being clever about it.
2. English blended with Telugu or Hyderabadi Urdu - real words with real meanings. Give the meaning and the pronunciation for each.
3. Elegant and sophisticated - short, speakable, no wordplay.
</categories>

<task>
Work in four stages, in this order.

<thinking>
Before generating anything, map the territory: what naming conventions already dominate specialty coffee in Indian metros, what the predictable move would be for each of my three categories, and what a name would have to do to escape that. I want to see this reasoning - it tells me whether you have understood the brief or are about to give me the standard list.
</thinking>

<names>
20 names, sorted into the three categories above.
</names>

<critique>
Go back through your own list and mark:
- Every entry you consider derivative, and of what.
- Every entry that is hard to spell, hard to say, or likely to be misheard.
- Every entry in category 2 whose meaning you are not confident about. Be strict here - a wrong gloss on a Telugu or Urdu word is the most expensive error available in this task, because it ends up painted on a signboard.
</critique>

<recommendation>
The three you would actually open with, and for each the one-line story the name tells someone standing on the pavement. Then state plainly what you cannot check: trademark status in Telangana, domain availability, whether an existing Hyderabad shop uses it. Do not guess at any of these - just name them as the checks I have to run.
</recommendation>
</task>
Open Perplexity 2,221 characters
Finding Unconventional Solutions

Instead of

Solve the traffic problem in Hyderabad.

Perplexity version

<context>
The problem: peak-hour congestion on the Outer Ring Road in Hyderabad, roughly 8 to 11 AM and 5 to 8 PM. A large share of it is IT commuting between the western tech corridor and the rest of the city, which means a small number of employers control a large share of the trips.
</context>

<role>
A panel of four: an urban transport planner, a behavioural economist, a technologist, and a city politician whose job is to say what will not survive a council meeting. Let them disagree. The disagreement is the useful part.
</role>

<exclusions>
Off the table entirely: more flyovers, metro expansion, road widening, "encourage carpooling" with no mechanism, "more buses" stated generically. Every existing report contains these five and I am not asking for them again.
</exclusions>

<task>
<thinking>
First, before any ideas: why have the obvious interventions not solved this? Induced demand, the geography of the western corridor, the fact that the ORR is a ring rather than a radial. Then say which of my four levers - technology, policy, behaviour, employer-side - is most under-used in Hyderabad specifically. I want the diagnosis before the list, because fifteen ideas generated without it will all be apps.
</thinking>

<ideas>
15 unconventional interventions, spread deliberately across technology, policy and regulation, behavioural change, and employer-side obligations. For each: two or three sentences, then <kill_risk> naming the single thing most likely to stop it - usually political cost, cost recovery, or enforcement.
</ideas>

<panel_disagreement>
Where the four panellists would split. Name at least two ideas the planner likes and the politician would bury, and say why. This is where the real information is.
</panel_disagreement>

<shortlist>
The three cheapest to pilot, with what a pilot on one stretch of the ORR would look like. Then the one idea most likely to work and least likely to happen, and what makes it impossible.
</shortlist>

<uncertainty>
Be direct about this. Where are you describing how Hyderabad works from general knowledge rather than from data? Do not state commuter volumes, travel times or costs as though sourced - if you need a number to make an idea legible, mark it illustrative. A flagged guess is useful; a confident invention wastes my time twice, because I will act on it.
</uncertainty>
</task>
Open Perplexity 2,362 characters
Generating Creative Raw Material

Instead of

Write a blog post about the importance of saving for retirement.

Perplexity version

<context>
I am writing a blog post for young Indian professionals - late twenties, first or second job, saving irregularly - on why starting retirement savings early matters more than the amount you start with. I need raw material to write from, not the post itself.
</context>

<task>
10 analogies for compound interest, each grounded in something an Indian reader already has intuition for.
</task>

<constraints>
- Draw from genuinely different wells, so they are not one analogy in ten costumes. Candidates: cricket and a strike rate compounding over overs; a mango or banyan tree planted by a grandparent; the monsoon filling a tank night by night; a chit fund or recurring deposit; dough rising; a family business handed down; a WhatsApp forward spreading.
- No numerical examples and no invented return percentages. I will build the maths separately.
</constraints>

<output_format>
For each analogy:
<analogy> - two or three sentences, written as I could say it out loud.
<what_it_captures> - which specific property of compounding: that time beats amount, that growth compounds on growth, that a five-year delay costs more than it feels like it should.
<where_it_breaks> - every analogy misleads somewhere. If the mango tree implies you only plant once, say so. I would rather know than have a reader catch it.
</output_format>

<then>
<best_three> - ranked, for a 27-year-old in Hyderabad who has heard this lecture from a parent and tuned it out.

<the_liability> - which of your ten is most likely to read as a promise of guaranteed returns. In a post about money that is a real risk, and I would rather cut it than caveat it.

<inverted> - one analogy for the cost of delay rather than the reward of starting. Loss lands harder than gain and I may open the post with it.

<honest_note> - if you think a metaphor is the wrong instrument here and this audience would be moved more by one blunt number than by ten images, say so. I have assumed analogies are what I need and I may be wrong about that.
</then>
Open Perplexity 2,019 characters