Lesson 16 of 25

The Seed of a New Idea (Brainstorming)

Brainstorming with an AI only works when you give it somewhere to push against. An open request - "suggest some names" - returns the most average answer in existence, because average is exactly what a prediction engine is built to produce. You get genuinely useful raw material by asking for volume, giving the model a specific brief to generate against, sorting the output into categories you chose, and banning the obvious answers by name.

Reach for it whenWhen you are at the blank-page stage - naming something, solving a problem you have been staring at too long, or hunting for a metaphor - and you need thirty options to react to rather than one polished answer.

The original prompts were written for this platform, so keep their shape and add the three things it uniquely gives you. Grounding with Google Search turns the checking step into part of the same prompt - whether a coffee shop name is already in use in Hyderabad, what has actually been tried on congested ring roads elsewhere. A Gem holds the brief so you are not retyping it every session. And the output can land in a Doc or Sheet, which matters when a brainstorm produces twenty rows you will sort and score later.

Worth knowingGrounding and divergence pull against each other. Switch search on during a brainstorm and the list drifts toward what is already published and ranking well, which is the opposite of what you asked for. The fix is to split the work: generate ungrounded first, then ask it to search and check the shortlist in a second turn. Doing both at once gives you a list that is neither fresh nor verified.
  • Generate first ungrounded, then search to check the shortlist.
  • Save the standing brief as a Gem.
  • Send 20 ideas to a Sheet so you can score them.
  • Upload photos of the actual site or product.
  • Ask it to name what search could not confirm.
Prospecting for a Brand Identity

Instead of

What should be the name for my new coffee shop in Kondapur?

Perplexity version

### THE BRIEF ###

An upscale coffee shop opening in Kondapur, Hyderabad. Customers: IT professionals from the surrounding tech parks, 25 to 40, coffee-literate, rushed on weekdays and lingering at weekends. Modern and minimalist, with a genuine thread of South Indian warmth - filter coffee served properly beside a pour-over bar.

I am attaching photographs of the empty unit and the street outside. Use them. The ceiling height, the light and the fact that the frontage faces a service road rather than the main carriageway should all inform the name, and they are things you can see rather than things I can describe.

### STAGE 1 - GENERATE, WITHOUT SEARCHING ###

Do not use Google Search for this stage. I want names that are not already ranking on page one for "best cafes Hyderabad", and grounding here will pull the list straight back toward what exists.

20 names in three groups:

1. Modern and tech-adjacent.
2. English blended with Telugu or Hyderabadi Urdu - real words, with meaning and pronunciation given.
3. Elegant and sophisticated - short, speakable, no puns.

Banned words: Brew, Bean, Grind, Roast, Cup, Daily, Co., & Co. No names made by deleting a vowel.

### STAGE 2 - NOW SEARCH ###

For your top eight only, use Google Search and tell me:

* Whether a cafe, restaurant or food brand in Hyderabad or elsewhere in India already uses the name or something close to it. Cite what you find.
* Whether the .in and .com domains appear to be taken.
* Whether the name collides with anything awkward - a film, a political slogan, an existing FMCG brand.
* For the Telugu and Urdu names, confirm the meaning against a dictionary source rather than your own recollection, and say if you cannot.

Be explicit about what search could not settle. Trademark registration in particular is not reliably searchable this way, and I need to know that rather than assume you checked it.

### OUTPUT ###

Put all 20 into a Google Sheet called "Cafe names" with columns: Name, Category, Meaning, Pronunciation, Search findings, Domain status, My score. Leave the last column empty - I will fill it in, and I want to sort on it.

Save the brief as a Gem called "Kondapur cafe". Signage, menu copy and the Instagram bio all come next and they need the same brief.
Open Perplexity 2,267 characters
Finding Unconventional Solutions

Instead of

Solve the traffic problem in Hyderabad.

Perplexity version

### THE PANEL ###

Act as a panel of futurists and urban planners, with one member whose only job is to say what would not survive a GHMC council meeting.

### THE PROBLEM ###

Peak-hour congestion on the Outer Ring Road in Hyderabad, roughly 8 to 11 AM and 5 to 8 PM, driven substantially by IT commuting between the western tech corridor and the rest of the city.

### STAGE 1 - GENERATE WITHOUT SEARCHING ###

15 unconventional interventions, spread across four levers: technology, policy and regulation, behavioural science, and employer-side obligations on the large tech campuses themselves. Do not search yet - the published material on Indian urban traffic is repetitive and grounding now will narrow the list to what is already in every report.

Off the table: flyovers, metro expansion, road widening, generic carpooling, generic "more buses".

For each idea: two or three sentences, then one line on the single thing most likely to kill it.

### STAGE 2 - NOW GROUND IT ###

Use Google Search on your five strongest ideas and tell me, with citations:

* Where something similar has actually been tried - any city, any country. Congestion charging, staggered-hours mandates, employer trip-reduction rules, demand-responsive transit. What happened, and what the reported outcome was.
* Whether anything comparable has been attempted or proposed in Hyderabad, Bengaluru, Pune or Delhi, and what became of it.
* What the current state of ORR traffic management is - HMDA or Telangana government plans already announced - so I do not propose something that is already underway.

Cite sources with dates. Where you cannot find evidence that an idea has ever been tried, say so plainly: untested is not the same as unworkable, but I need to know which I am looking at.

### OUTPUT ###

A Google Doc called "ORR interventions" structured as: the 15 ideas, then the grounded evidence on the top five, then a one-page summary of the three cheapest pilots. I am circulating this, so keep the citations inline and visible.

Do not state traffic volumes, costs or travel times from memory. Either cite them or mark them illustrative.
Open Perplexity 2,131 characters
Generating Creative Raw Material

Instead of

Write a blog post about the importance of saving for retirement.

Perplexity version

### THE TASK ###

I am writing a blog post for young Indian professionals - late twenties, first or second job, saving irregularly - on why starting retirement savings early matters more than the amount. I need raw material, not the post.

Give me 10 analogies for compound interest, each grounded in something an Indian reader already has an intuition for. Pull from different wells: cricket and a strike rate compounding over overs; a mango or banyan tree planted by a grandparent; the monsoon filling a tank night by night; a chit fund or recurring deposit; dough rising; a family business handed down; a WhatsApp forward spreading.

For each: the analogy in two or three sentences, which property of compounding it actually captures, and where it breaks down.

### DO NOT SEARCH FOR THE ANALOGIES ###

Personal finance writing in India is a crowded field and every searchable analogy for compounding has been used a thousand times. Generate these without grounding - the whole value is in getting past the snowball and the magic of compounding.

### DO SEARCH FOR THESE TWO THINGS ###

1. The Indian savings instruments my readers would actually use - EPF, NPS, PPF, equity mutual fund SIPs. I am not asking for returns or recommendations. I want to be sure I describe how each one works accurately, and that nothing I say about them is out of date. Cite the official source - EPFO, PFRDA, AMFI - with dates.
2. SEBI's rules on what a blog post may and may not say about investment returns and past performance. I do not want an analogy that constitutes an implied promise. Cite the relevant guidance.

This is the part where being wrong actually costs something, so ground it and cite it. The metaphors are mine to get wrong; the facts are not.

### THEN ###

* The best three analogies, ranked, for a 27-year-old in Hyderabad who has already tuned out this lecture from a parent.
* Which one is most likely to be read as a guarantee of returns - that is the one to cut.
* One analogy for the cost of delay rather than the reward of starting.

### OUTPUT ###

Into a Google Doc called "Compounding analogies", with the sourced factual section kept separate from the metaphors so I do not blur them when I write. Save the audience brief as a Gem called "Young India money post" - this is one of a series.
Open Perplexity 2,308 characters